Insights to Power Social Good

From One President to Another

Posted by Elizabeth Same on Feb 21, 2014 11:36:00 PM

Feb_blog_carnival_photoDear President,

From one president to another, there is something I want you to know.

Like most organizations, you have no shortage of challenges. Donations are down and attrition is at an all-time high - 61% to be exact. The latest reports show that for every 100 donors an organization gains, they lose 105. Those are some pretty shocking numbers! Leaders such as yourself are being asked to creatively combat these challenges with innovative solutions. In order for your organization to see continued success in mission delivery and fundraising, you must move in the direction of your donors and program beneficiaries. Fortunately, the answer is right in front of you.

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Topics: Strategies and Tactics, Intermediate, Mobile Research, Innovation and Creativity

mSpiration: 2013 Text Donation and Engagement Trends

Posted by Elizabeth Same on Nov 21, 2013 12:38:00 PM

2013 mGive Text Donation Study InfographicYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile & just in the nick of time! But how do you make mobile work, while becoming your organizations mobile rock star? In our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

Earlier this year the 2013 mGive Text Donation Study was released. Yesterday The mGive Foundation posted a very cool infographic on the study. 

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Topics: Mobile Fundraising, Beginner, mSpiration, Mobile Research, Mobile Engagement

Busting the Myths of Mobile – More Effective Donor Campaigns with Mobile

Posted by Elizabeth Same on Oct 16, 2013 11:07:00 AM

mobile myths part oneIf you’ve ever thought about fundraising more effectively; having better engagements with donors, increasing donor retention and breaking through the “clutter” – mobile can do that for you.  But not if you get frightened away by the myths you may have heard about mobile.  You can realize mobile’s full potential in your fundraising campaign if you get the facts.

Don’t let the myths of mobile scare you! Let us spook-away some of the most frightening myths about mobile before they haunt you.  After all, done right, mobile offers treats, not tricks! 

Here’s our Halloween treat for you – Busting the Myths of Mobile! 

This is first in a series of three – watch for parts two and three as we clear away the cobwebs from more Myths of Mobile.

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Topics: mobile myths, Mobile Fundraising, Beginner, Mobile Research, Mobile Engagement

mSpiration: 2013 mGive Text Donation Study Infographic

Posted by Elizabeth Same on Aug 9, 2013 9:45:00 AM

Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile-just in the nick of time! But how do you make mobile work, while becoming your organization's mobile rock star? On our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

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Topics: Mobile Fundraising, Beginner, Mobile Research, Mobile Engagement

Creating Sustained Mobile Community Increases Recurring Text Donations and Member Retention

Posted by Elizabeth Same on Jul 26, 2013 2:54:00 PM

describe the imageWhen it comes to recurring donor campaigns, using text messages can really make the fur fly. And by “fur” we mean donations, donor involvement and retention.

That’s the experience of one of mGive’s clients focused on saving four legged friends around the country. The organization began partnering with mGive in 2009 to integrate text messaging into their already successful communication strategy.

Specific to their goal was to grow a new community of individual donors and to cultivate monthly givers.

To achieve these goals, the client couldn’t just occasionally send out a text or add a text component as an afterthought to an existing campaign. What they found was that using text messaging is like having a pet…give it attention and care and the returns would be endlessly rewarding – although without the tail wags and tummy rubs. Instead, a mobile community returns the love with event attendance, social sharing and fundraising to help fulfill their mission.

The client’s experience shows that text giving gets the best results when supported by ongoing text communication, providing program information and opportunities for involvement other than just solicitations. In other words, using text to build a community of highly engaged supporters.

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Topics: Mobile Fundraising, Intermediate, Mobile Research, Mobile Engagement, Animal Rights and Protection

2013 mGive Text Donation Survey: Engage!

Posted by mGive Team on Jul 23, 2013 7:51:00 AM

Engage Your SupportersIt’s a fact:  Mobile is not just for text donations anymore.

While many organizations may just be dipping their fundraising toes in the text giving waters, our latest study shows that mobile is increasingly a desired tool by your supporters -- not just for donations but for additional types of donor engagement.  The biggest changes from 2012 to 2013 we saw in text donor attitudes in our latest survey about mobile communication, came from donors wanting additional information – and not just about donations.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Research

Donors Happy with Text Donations and Want to Hear More From You Through Text Messaging

Posted by mGive Team on Jul 17, 2013 12:57:00 PM

How often do your supporters tell you that they want to hear more from you?  What impact are your social media efforts having on fundraising?    Which solicitation methods leave your donors feeling great?

Our 2013 annual mGive Text Donation Study provides the answer to these questions and shows that text donations remain an overwhelmingly positive experience for donors. Supporters are increasingly finding out about text donation campaigns through social media.  In addition, donors want to get more information about you through text messaging.

Here are some of the key takeaway points from our 2013 Text Donation Study:

Key Findings

More donors are hearing about text donation campaigns via social media.  Social media is second only to TV or radio as the method by which respondents reported hearing about text campaigns.  In fact, social media as a source for text campaign information rose six points to nearly 28 percent from 2012 to 2013.  Email as a source of information about text campaigns continues to drop, falling from more than 60 percent in 2011 to 11.5 percent in 2013.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Research, Mobile Engagement

Identifying Ideas for Fundraising Means Identifying Who to Ask and How to Ask Them

Posted by mGive Team on Apr 24, 2013 12:55:00 PM

mGive identify resized 600Good fundraising ideas don’t just happen. And reliable, loyal donors don’t fall from the sky. If you’ve been pulling your hair out trying to determine how to raise more money with shrinking resources, perhaps it’s time to review fundamentals. Last post we discussed the first principle of fundraising – Research. Today, let’s look at the second principle: Identification.

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Topics: Mobile Fundraising, Strategies and Tactics, Advanced, Mobile Research

Using Mobile Research for Engagement and Fundraising

Posted by Yosuke Carter on Apr 4, 2013 9:39:00 AM

mobile research pollsIndiana Jones was a man of action, but his adventures always started with his nose in a book. Professor Jones did his research. Without research, Indiana Jones could not have found his hidden treasures.

The same is true with non-profits. Before we can engage our supporters, we need to do the research. We have to, Indiana Jones-like, whip our data into shape (okay, I’ll stop with the Indiana Jones puns, lest you think me a Raider of the Lost Snark…).

As a successful fundraiser, you know that research is the foundation for winning new supporters and increasing donations.

Mobile can aid your research efforts, especially when it comes to surveying supporters and prospects. With the mGive platform, you can collect data in real time and gain powerful insights by:

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    Topics: Mobile Fundraising, Intermediate, Mobile Research, Mobile Engagement

    Is Mobile Contributing to Your Existing Database?

    Posted by Cassie Bair on Oct 27, 2012 3:19:00 AM

    existing database resized 600The U.S. is mobile—literally. Mobile penetration in America is above 100 percent (CTIA). But even as people increase their number of mobile devices, many nonprofits are still hesitating about adding mobile as a staple to their organization's initiatives. The hesitancy comes from misconceptions such as what information can be collected from SMS based campaigns, how data correlates to existing databases and the general feel that mobile can be a lot of work with little return.

    The fact is, mobile is no longer just an exciting new addition to fundraising or engagement, but a tool that supporters expect you to have. And the data around mobile proves it is a worthwhile venture for many nonprofits – beyond times of disaster. An organization focused on statistics and analytics will likely tell you that more than 20% of their web traffic comes from a mobile device. And a nonprofit using mobile tactics will tell you those users are generally more engaged online, through SMS, and donate via text as well as in other ways.

    Before the thought of adding yet another piece to your fundraising puzzle becomes too daunting, here are a few important points about mobile data from mGive and The mGive Foundation.

    1.) Every potential donor in the U.S. has a mobile device within arm’s reach at this very moment.

    Many nonprofits falsely view their email database as the most accurate address to use. Take a look at your database. How many emails do you have per supporters? How many of those emails are dead ends? Today, people average about three email addresses compared to one mobile number.

    According to the 2012 eNonprofit Benchmarks study, email lists have a churn rate of 19 percent and open rates of 14 percent compared to text message open rates soaring at 97 percent. Mobile phone numbers often stay with a person five years or more, which indicates that mobile is becoming a better unique identifier in your CRM database than email addresses.

    How many of you have left emails unread compared to how many text messages you have left unread? The answer is probably “a lot” – and an organization reviewing database reports would not be the least bit surprised. Text can be used as a point of contact with supporters, as well as drive them to open emails for more comprehensive information. So the next time you want to reach a supporter, do you do it only through email? Or do you consider the fact that mobile is truly at their fingertips – and what that could mean for all of your communication activities?

    2.) Engage your next live audience through mobile – and then add the info to your database.

    Asking people to fill out a form or take an online poll still works in the traditional sense, but what if you could capture the information via mobile? And even better, what if you could collect the data shared in the heat of the moment vs. only when someone is online? And then use that data to drive awareness, giving and more when you combine it with information you already have about your supporters?

    Organizations can use mobile to conduct polls, receive live feedback at events, track open rates of text campaigns, generate ROI for social media through giving apps and social sharing options, plus so much more. In addition, nonprofits can gain a broader and deeper understanding of their supporters when combining mobile behaviors with more traditional information probably already housed in your CRM system.

    3.) Mobile is a pivot point for influencing supporter behavior.

    The mobile device is a hub of activity for many people in the U.S. If your supporters own a mobile phone, they likely have a smartphone or will soon. And most probably use it for text, to visit websites, to post to social media sites, to email, to share photos and videos – and occasionally actually take or make a phone call.

    If you could determine what supporters are doing, how they are doing it, when they are doing it and then ask for them to take an action through mobile, you may be surprised at the results. So collect what you can, when you can about mobile behavior to run more robust reports and drive additional engagement.

    4.) It’s easy to determine how a donor feels about your organization.

    Mobile engagement creates a more personal relationship between you and your donor, but it’s a relationship that you can measure. When your organization sends out a mobile call to action, the feedback you receive is more immediate and complete, allowing you to tailor your fundraising strategy for better results. By measuring opt-ins, click through to links, donations, and even opt-out numbers, you can more closely monitor the temperature of your donor pool, to create tactics that resonate.

    Capitalizing on this mobile revolution is not just about increasing mobile databases or building more robust donor profiles, it’s about better ways to change the world. It has never been easier for donors to help those in need with just a few clicks on their cell phone. Mobile allows everyone to become an everyday philanthropist and for your organization to benefit from the results.

    Not sure where to get started with a mobile strategy? First, start by changing every form (online and offline) to capture a mobile number. Chances are, that’s the information you are collecting anyway but you may not have it labeled correctly in your system. If your data is only as good as what you put into your database, you want to make sure you are putting it in correctly!

    Once you start collected mobile data, start reviewing the profiles of donors and supporters with mobile numbers flagged in your system. You may be surprised at the trends around age ranges, giving rates, volunteer hours and more. That valuable information will guide you down the path of an effective mobile strategy for your organization.

    Cassie Bair is the VP of Marketing at Mobile Accord. Cassie has worked with many U.S. nonprofits leading marketing, strategic partnership, mobile and cause marketing initiatives. mGive, a Mobile Accord service, educates, engages and empowers nonprofits and their stakeholders through our groundbreaking utilization of SMS (text message) technology. Contact Cassie on Twitter (@Bairings) or by texting CASSIE to 50555. Message and Data rates may apply. 

    Jenifer Snyder is the Executive Director of The mGive Foundation. The mGive Foundation furthers the mobile channel for social good through education and policy initiatives while supporting mGive clients engaged in mobile campaigns. Text JEN to 50555 for Jenifer’s mCard. Message and Data rates may apply. 
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    Topics: Strategies and Tactics, Social Good, Advanced, Mobile Research, Mobile Engagement

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