Millennials and Fundraising - Why Mobile Giving?
Millennials can perhaps best be described as enigmatic: we seek to have a real and tangible impact on the world, but we’re lazy; we wear fancy clothes and Apple watches, but we’re swimming in student loan debt and decrying rising health care premiums. We protest in force to support causes we deem just, but we’re apathetic, and have never topped 22% of the electorate in a presidential election. It is within these conflicting ideas, however, that the truth about millennials becomes much more simple.
We’re just picky!
We demand to be spoken to in the right way by the right people and for the right reasons in order to feel inspired. We want to donate what little money we have to the right causes and to feel as though we’re making an impact, but that doesn’t mean we want to put effort into doing so, or even get out of bed. We want to talk to people and make real connections, but from the safety of being behind a screen.