Insights to Power Social Good

4 Reasons Why Your Nonprofit Needs A Mobile Keyword

Posted by Lori Rizzo on Jul 29, 2015 4:05:07 PM

mobile keyword, nonprofit, mobile

A mobile keyword seems really simple right? It’s just a word that someone sends via text message to a short code (essentially a shortened phone number) so they can join a mobile community or make a mobile donation. Sounds basic enough. (Text TANGO to 80077 right now to see it in action). But that keyword is more powerful than you think.  It can do so much for your organization. It’s a huge opportunity for you to gain and retain supporters in a whole new way.

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Topics: mgive, nonprofit, mobile giving, Beginner, text giving, mobile keyword, donors

4 Nonprofit “Micro-Trends” to Spark Organization Evolution

Posted by Lori Rizzo on Apr 2, 2015 12:53:44 PM



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Topics: text to give, mobile donations, Beginner, Mobile Engagement

Upcoming Event? Amplify Your Efforts Through Mobile!

Posted by Karen Mader on Mar 19, 2015 9:24:00 AM

At one point in time, the word “mobile” referred to a device that you used for only phone calls and text messages. A recent study by Pew Research Center found that 58% of American adults own a smart phone. With the use of smart phones becoming more prevalent, the word “mobile” has evolved into so much more. Think about all of the things you use your mobile phone for; checking emails, sending and receiving calls and texts, posting to social networks, sharing videos with friends, etc. Although people are now using their mobile phones to communicate through these additional channels, open rates for text messages still remain the highest. With 97% of people opening text messages, it is imperative to use this channel to amplify all of your other communication efforts.
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Topics: text to give, charity, Mobile Fundraising, Beginner, Fundraising Ideas, Awaremess

Embracing The Fine Print of Mobile Call-to-Action Disclaimers

Posted by Lori Rizzo on Mar 12, 2015 2:19:02 PM

As online and digital giving methods continue to grow, it’s important to feel confident that your donation successfully reaches its intended recipient.  A key element in this process is clarity around who I am giving to, how much am I giving and is my personal information being protected. Knowing your donation is going safely where is it supposed to is a main concern facing all donors regardless of the donation method. We 164237686work hard for our money, and we feel passionate about the causes our hard earned money supports. We consider our mobile devices to be an extension of ourselves and our identity. Considering donor needs and providing that donor comfort is one of The mGive Foundation’s primary roles.  As the Director of Compliance, I am responsible for ensuring this comfort in the mobile giving space and it is a top priority.

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Topics: text to give, mobile donations, Strategies and Tactics, Beginner

The Donor’s Journey: From First Click to Loyal Supporter

Posted by Elizabeth Same on Mar 28, 2014 1:15:00 PM

Phone_and_keyboarddrew Wallace (yes - he spells his name with a little d!), Inbound Marketing Consultant for HubSpot, joined our own Angela Whaley, mGive Client Experience Director and Yosuke Carter, mGive’s Marketing Manager, to discuss the mobile donor’s journey. The webinar was full of great tips and tricks for turning anonymous website clicks into loyal constituents.

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Topics: Strategies and Tactics, Beginner, mSpiration, Education

Webinar Recap: 5 Steps to Successfully Launch Your Mobile Campaign

Posted by Elizabeth Same on Dec 16, 2013 9:32:00 AM

Webinar_Recap_12112013You know the world is going mobile, it’s 345 million subscribers strong in the U.S. You see it every day with your constituents, your friends and even yourself. But how do you channel that power for your nonprofit?

Last week, Angela Whaley, director of client experience and Brigette Swartz, senior mobile campaign strategist joined Yosuke Carter, marketing manager, for a webinar on the 5 Steps to Successfully Launch Your Mobile Initiative.

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Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Mobile Engagement

mSpiration: #GivingTuesday and text donations

Posted by Elizabeth Same on Dec 9, 2013 12:44:41 PM

GT_UnselfieLast year a movement was started. It followed Black Friday and Cyber Monday; it was a day to re-focus on what is truly important about the holidays, and kick off the giving season.

This year #GivingTuesday brought together 10,000 partner organizations in all 50 states and around the world on the ‘opening day’ of the giving season for 2013.

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Topics: Mobile Fundraising, Beginner, mSpiration, Social Good, holiday giving

mSpiration: 2013 Text Donation and Engagement Trends

Posted by Elizabeth Same on Nov 21, 2013 12:38:00 PM

2013 mGive Text Donation Study InfographicYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile & just in the nick of time! But how do you make mobile work, while becoming your organizations mobile rock star? In our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

Earlier this year the 2013 mGive Text Donation Study was released. Yesterday The mGive Foundation posted a very cool infographic on the study. 

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Topics: Mobile Fundraising, Beginner, mSpiration, Mobile Research, Mobile Engagement

5 things to remember from the mGive #GivingTuesday webinar

Posted by Elizabeth Same on Nov 9, 2013 6:00:00 AM

Use mobile during Did you miss our How Mobile Can Boost Your Nonprofit on #GivingTuesday webinar yesterday? Here’s a quick recap.

With a little under 30 days left and 4,000+ partners we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday.

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Topics: Strategies and Tactics, Beginner, mSpiration, Fundraising Ideas, year-end

Busting the Myths of Mobile – More Effective Donor Campaigns with Mobile Part Two

Posted by Elizabeth Same on Oct 23, 2013 8:49:00 AM

mobile mythsIf you’ve ever thought about fundraising more effectively; having better engagements with donors, increasing donor retention and breaking through the “clutter” – mobile can do that for you.  But not if you get frightened away by the myths you may have heard about mobile.  You can realize mobile’s full potential in your fundraising campaign if you get the facts.

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Topics: mobile myths, Mobile Fundraising, Strategies and Tactics, Beginner, Mobile Engagement

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