A mobile keyword seems really simple right? It’s just a word that someone sends via text message to a short code (essentially a shortened phone number) so they can join a mobile community or make a mobile donation. Sounds basic enough. (Text TANGO to 80077 right now to see it in action). But that keyword is more powerful than you think. It can do so much for your organization. It’s a huge opportunity for you to gain and retain supporters in a whole new way.
Topics: mgive, nonprofit, mobile giving, Beginner, text giving, mobile keyword, donors
Topics: text to give, mobile donations, Beginner, Mobile Engagement
Topics: text to give, charity, Mobile Fundraising, Beginner, Fundraising Ideas, Awaremess
As online and digital giving methods continue to grow, it’s important to feel confident that your donation successfully reaches its intended recipient. A key element in this process is clarity around who I am giving to, how much am I giving and is my personal information being protected. Knowing your donation is going safely where is it supposed to is a main concern facing all donors regardless of the donation method. We 
work hard for our money, and we feel passionate about the causes our hard earned money supports. We consider our mobile devices to be an extension of ourselves and our identity. Considering donor needs and providing that donor comfort is one of The mGive Foundation’s primary roles. As the Director of Compliance, I am responsible for ensuring this comfort in the mobile giving space and it is a top priority.
Topics: text to give, mobile donations, Strategies and Tactics, Beginner
drew Wallace (yes - he spells his name with a little d!), Inbound Marketing Consultant for HubSpot, joined our own Angela Whaley, mGive Client Experience Director and Yosuke Carter, mGive’s Marketing Manager, to discuss the mobile donor’s journey. The webinar was full of great tips and tricks for turning anonymous website clicks into loyal constituents.
Topics: Strategies and Tactics, Beginner, mSpiration, Education
You know the world is going mobile, it’s 345 million subscribers strong in the U.S. You see it every day with your constituents, your friends and even yourself. But how do you channel that power for your nonprofit?
Last week, Angela Whaley, director of client experience and Brigette Swartz, senior mobile campaign strategist joined Yosuke Carter, marketing manager, for a webinar on the 5 Steps to Successfully Launch Your Mobile Initiative.
Topics: Mobile Fundraising, Strategies and Tactics, Beginner, Mobile Engagement
Last year a movement was started. It followed Black Friday and Cyber Monday; it was a day to re-focus on what is truly important about the holidays, and kick off the giving season.
This year #GivingTuesday brought together 10,000 partner organizations in all 50 states and around the world on the ‘opening day’ of the giving season for 2013.
Topics: Mobile Fundraising, Beginner, mSpiration, Social Good, holiday giving
Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.
Your nonprofit is going mobile & just in the nick of time! But how do you make mobile work, while becoming your organizations mobile rock star? In our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!
Earlier this year the 2013 mGive Text Donation Study was released. Yesterday The mGive Foundation posted a very cool infographic on the study.
Topics: Mobile Fundraising, Beginner, mSpiration, Mobile Research, Mobile Engagement
Did you miss our How Mobile Can Boost Your Nonprofit on #GivingTuesday webinar yesterday? Here’s a quick recap.
With a little under 30 days left and 4,000+ partners we are looking forward to an even bigger give back this year. #GivingTuesday is taking over our mSpirations and we will be sharing stories, tips and ideas each week leading up to December 3rd, this year’s #GivingTuesday.
Topics: Strategies and Tactics, Beginner, mSpiration, Fundraising Ideas, year-end
If you’ve ever thought about fundraising more effectively; having better engagements with donors, increasing donor retention and breaking through the “clutter” – mobile can do that for you. But not if you get frightened away by the myths you may have heard about mobile. You can realize mobile’s full potential in your fundraising campaign if you get the facts.
Topics: mobile myths, Mobile Fundraising, Strategies and Tactics, Beginner, Mobile Engagement
