Insights to Power Social Good

mSpiration: Tweeting Social Good -- Highlights of the 2013 Social Good Summit

Posted by Elizabeth Same on Sep 27, 2013 12:53:00 PM

Social Good summit 2030 nowYour Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Are we ready for the world of 2030? How can we make a lasting impact on our world now through social good and technology that will secure a brighter future?

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Topics: mSpiration, Social Good, Mobile Engagement, Animal Rights and Protection, International Aid, Innovation and Creativity, Environmental

Creating Sustained Mobile Community Increases Recurring Text Donations and Member Retention

Posted by Elizabeth Same on Jul 26, 2013 2:54:00 PM

describe the imageWhen it comes to recurring donor campaigns, using text messages can really make the fur fly. And by “fur” we mean donations, donor involvement and retention.

That’s the experience of one of mGive’s clients focused on saving four legged friends around the country. The organization began partnering with mGive in 2009 to integrate text messaging into their already successful communication strategy.

Specific to their goal was to grow a new community of individual donors and to cultivate monthly givers.

To achieve these goals, the client couldn’t just occasionally send out a text or add a text component as an afterthought to an existing campaign. What they found was that using text messaging is like having a pet…give it attention and care and the returns would be endlessly rewarding – although without the tail wags and tummy rubs. Instead, a mobile community returns the love with event attendance, social sharing and fundraising to help fulfill their mission.

The client’s experience shows that text giving gets the best results when supported by ongoing text communication, providing program information and opportunities for involvement other than just solicitations. In other words, using text to build a community of highly engaged supporters.

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Topics: Mobile Fundraising, Intermediate, Mobile Research, Mobile Engagement, Animal Rights and Protection

Our mGive Dog of the Week - Elway!

Posted by mGive Team on Jun 21, 2011 1:46:00 AM

Elway resized 600

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Topics: Beginner, Mobile Fun, Animal Rights and Protection

Best Friends Animal Society uses new Spark Mobile Giving Widget to Raise Funds

Posted by Angela Whaley on Sep 7, 2010 8:20:00 AM

Best Friends Animal Society will be hosting Strut Your Mutt from Coast to Coast events this September.  Events will be held on Sunday, September 19 in Santa Monica, California and on Sunday, September 26 in New York City. Afterwards, participants can stay and celebrate at the PAWty, a doggie-themed festival for pets and their people that will include a Belly Run Hub where your pooches can enjoy free massages, the Downward Dog featuring doggie yoga, a Doggie Boutique where you can check out the hottest products and accessories, the Canine Café where your pooch can score some free treats, and much more!

BFAS resized 600
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Topics: Mobile Fundraising, Social Good, Intermediate, Animal Rights and Protection

Case Study: Incorporating Mobile Giving into Brand Standards

Posted by mGive Team on Jul 29, 2009 7:47:00 AM

Case Study: Incorporating Mobile Giving into Brand Standards- Defenders of Wildlife

Defenders of Wildlife is dedicated to the protection of all native wild animals and plants in their natural communities. We work with local communities, land owners and government leaders to encourage common-sense solutions that protect the interests of wildlife and people. Defenders of Wildlife signed up with to power their text message donation and communication efforts. Within two months of their campaign launch, the Defenders of Wildlife saw a significant amount of opt-ins and donations. This case study covers how they incorporated mobile into their brand standards.

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Topics: Mobile Fundraising, Social Good, Advanced, Mobile Marketing, Animal Rights and Protection, Case Study

Case Study: Converting Alert Subscribers to Donors- ASPCA

Posted by mGive Team on Jan 27, 2009 7:48:00 AM

describe the imageIn early 2008 mGive pioneered mobile giving in the United States, giving nonprofits nationwide the ability to utilize the mobile channel for purposes other than messaging. Since then, many major charities such as Children's Miracle Network, CURE International, Keep A Child Alive and over 100 more have integrated mobile donations into their fundraising efforts.

As the mobile donation channel expands across the US marketplace, nonprofits are exploring innovative was to raise donations through mobile giving.  Prior to mobile donations, many organizations utilized standard rate subscription campaigns to communicate directly with users on their mobile phones.

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Topics: Mobile Fundraising, Strategies and Tactics, Advanced, Mobile Engagement, Animal Rights and Protection

Text to Save Lives: Mobile Giving Takes Off

Posted by Elizabeth Same on Jun 5, 2008 3:14:00 AM

Sarah over at Read Write Web wrote a great post on Mobile Giving and details the options available to donors. She features mGive and our active campaigns- ASPCA (text Give to 27722), Alicia Keys Keep a Child Alive Campaign (text ALIVE to 90999), and United Way's text FIT to UNITED (864833) campaign.

Read the Post Here

sms donations

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Topics: Health and Social Services, Mobile Fundraising, Beginner, Fundraising Ideas, Animal Rights and Protection

Looking Out For Those Who Can't Speak

Posted by Elizabeth Same on May 20, 2008 6:34:00 AM

The ASPCA has been caring for and speaking on behalf of animals for over 100 years. The organization works everyday to save abused animals, pass humane laws across the country, and help shelters share resources.

Working with mGive, the ASPCA has created a mobile campaign to help increase donations across multiple social mediums. Using their mobile campaign the ASPCA is able to accept donations from anyone anytime with mobile text message donations (simply text GIVE to 27722 to donate $5). They are also able to reach the masses online through social sites such as Facebook and MySpace with mGives online giving widgets. The widget below is one of the many ways the ASPCA is able to get their message out and accept donations easily and effectively.

If you are interested in participating and helping the ASPCA continue its history of standing up for those that can't; place this widget on your MySpace page or website/blog, so that you and others may contribute to their cause.

Copy and Paste the code below where you would like the widget to appear:

<object type="application/x-shockwave-flash" allowScriptAccess="never" allowNetworking="internal" height="250" width="300" align="middle" data="">

<param name="allowScriptAccess" value="never" />

<param name="allowNetworking" value="internal" />

<param name="movie" value="" />

<param name="quality" value="high" />

<param name="bgcolor" value="#ffffff" />

<param name="play" value="true" />

<param name="loop" value="false" />


sms donations

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Topics: Mobile Fundraising, Strategies and Tactics, Social Good, Intermediate, Fundraising Ideas, Animal Rights and Protection

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